Weddings
A wedding social wall made by everyone in the room.
Your photographer will produce something beautiful in six weeks. Your guests are producing something different — worse lit, funnier, from angles the photographer will never stand at — and most of it will disappear into a hundred camera rolls by Monday. A wedding social media wall is how you keep it.
Launch night for Salt & Ember’s Northgate room. Six months of naming, identity and photography — and one very good service.
The sharing menu Fieldnote helped us name and shoot. Booked out three weekends running. #SaltAndEmber
Open kitchens are a photographer’s nightmare and a brand’s best asset. Salt & Ember, second site, now open.
Half the studio, one table, four brands in flight. This is what a Tuesday looks like. ↓
12:41Making things that make things: the Meridian Works brand film
Salt & Ember Northgate, an hour before doors. The brass screens were the one detail we argued for, and we’d argue for them again.
Our new admissions campaign goes live today. Thanks to the Fieldnote team for making the place look the way it actually feels.
Behind every part we make is a drawing somebody checked twice. New brand film with Fieldnote next month.
Our entire process, on three sticky notes. Everything else is negotiable.
What a wedding needs that a conference does not
This is the one situation on this site where the person setting it up is not doing it professionally, is doing it once, and will not be available to fix anything on the day.
It has to survive being unattended
Nobody is moderating a queue during their own wedding. Set it up so that the worst realistic outcome is fine, and then genuinely leave it alone.
Delegate it to one person
A friend who is not in the wedding party, with the queue on their phone. Ten minutes of their evening, and it removes every risk worth worrying about.
The tag has to be visible where people are
On the table cards, on the order of service, on the screen. Not only in an email sent three weeks ago that nobody kept.
Older guests are not on Instagram
A wall fed only from one network will miss a whole generation of the room. Expect it, and do not build the evening around universal participation.
Moderation, realistically
The honest advice here is different from every other page on this site, because you will be otherwise engaged.
- Give one trusted guest the queue. This is the entire plan and it works
- A private, unusual tag collects far less rubbish than a generic one — the obscurity is doing the moderation for you
- If nobody can watch it, seed the wall well and keep collection to your own posts
- Anything unwanted comes off the screen at the next refresh, so a mistake lasts minutes rather than the evening
The part that matters after the weekend
The screen at the reception is the fun bit. The lasting value is that all of it is gathered in one place instead of scattered across everyone's phone.
- Guest photos keep arriving for days afterwards, and the wall keeps collecting them
- It is the only complete record of the day taken from inside it rather than from behind a lens
- Keep the feed published on a small wedding page and share the link with everyone who came
- It costs nothing to leave running, and people revisit it far longer than you would expect
Questions
No. They post to their own account with your tag, exactly as they already would, and the wall collects it. Anything requiring an app download will not be used at a wedding.
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Set it up on the free plan, seed it, and have it working long before anyone is watching the screen.
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