A hashtag wall starts with the right tag.
A hashtag wall collects posts by tag instead of by account, so strangers make the content. That is its value and its risk. What decides whether it works: the tag, the networks that allow tag search, and approval.
What is a hashtag wall?
A hashtag wall is a social media wall that collects posts by tag rather than by account. Anyone who posts with your tag can appear on it once you approve them. It suits events, campaigns and customer photo drives, anywhere the best material is made by other people.
Before you print anything
Which networks let you collect a tag.
Tag search is decided by each network, not by any tool, and several have closed it. This is where things stand today.
- MastodonYesAny server's public tag timeline. A few servers show tags only to signed-in users; you will see an error when you add the tag if yours is one.
- XYes, from StudioTags, and mentions of an account. Uses one of your plan's metered slots and its monthly post allowance.
- BlueskyAccounts only, for nowAny public account works today. Tag search is not switched on yet.
- InstagramIn developmentWaiting on Meta's app review. When it arrives, Meta allows each account 30 unique tags in any seven days.
- FacebookNo tag searchFacebook offers no public hashtag search to any tool. Page posts are collected by page instead.
- LinkedInNo tag searchLinkedIn offers no hashtag search to any tool. Company pages are collected by page instead.
Test your tag before you print it.
- 1
Search it
Search the tag on every network you plan to collect from. If strangers already use it, they will keep using it on your screen.
- 2
Say it out loud
Read it to someone and ask them to type it. Anything they misspell, your audience will too.
- 3
Post it first
Post with it yourself a week before, and check the post arrives in your Vitraz queue. Then print it.
| #Summer | Too general | Thousands of strangers already use it. Your queue fills with other people's holidays. |
|---|---|---|
| #NordConf | Check first | Specific, but last year's event, or another one entirely, may own it. |
| #NordConf26 | Good | Short, specific, dated, and easy to say from a stage. |
Every tagged post waits for you.
Strangers write a hashtag wall, so nothing they post goes up on its own. In Vitraz every post collected from a tag lands in your queue, whatever the feed’s moderation setting, and anything matching your keyword list is hidden before you see it.
Who should hold the queue, and how to run it on the day, is on the event social wall page.
Public is not the same as licensed
Someone using your tag has not given you their photo for an advert. Showing it on your event wall is normal; putting it in an ad or on a product page needs their permission. Ask, and keep the reply.
Removing on request
If someone asks for their post to come down, hide it in one click. It leaves a screen within five minutes and an embedded wall the next time the page loads.
Getting the tag used at all.
The usual failure is not a bad post on the screen. It is a wall with nine posts on it, because nobody knew the tag existed.
- Put it where the phone already is: the table, the badge, the screen itself.
- Give people a reason: a prize, or simply seeing themselves appear.
- Seed the wall with your own posts so it shows what it is for.
- Say it once from the stage. It beats every printed mention.
Where hashtag walls usually go
Social walls for events
The plan from four weeks out to the week after, and how to moderate on the day.
Read the guide
Wedding social walls
The table card, the one helper, the venue screen and what you keep.
Read the guide
Conference social walls
One wall per room, a rota that lasts three days, and sponsor screens.
Read the guide
Hashtag walls, answered.
Each tag is one source and counts toward your plan's sources; a tag on X uses one of your metered slots. When Instagram arrives, Meta will also limit each account to 30 unique tags in any seven days, so plan a campaign around one strong tag rather than a list.
On a wall at your own event, showing a post that deliberately used your tag is normal practice. For advertising, a product page or anything printed, ask the author: tagging is not licensing, and the platform's terms do not transfer any rights to you.
It never reaches your screen. Every post collected from a tag waits in your queue for approval, and anything matching your keyword list is hidden before you see it. A public tag wall without approval is a mistake people make once.
Yes, and some of the best ones are always on. A customer photo tag on a product page all year collects more, and more useful, content than any three-day campaign.
Collect your first tag and approve what fits.
Start free, add a tag or your own accounts as a source, and watch the queue work a week before your event.
Start free