LinkedInIn development
A LinkedIn feed widget working harder than the post did.
A LinkedIn post reaches the people who already follow you. The same post on your careers page, in a social media widget that keeps itself current, reaches the candidate reading it at eleven at night and deciding whether to apply.
LinkedIn is the strictest platform here: organisation content requires their partner approval, which is a slower door than Meta's. We are in the queue and not going to pretend otherwise.
LinkedIn's content is paragraphs, not pictures. An editorial layout gives a post the room it was written for, rather than cropping it into a square.
What LinkedIn hands over
Organisation pages only
LinkedIn guards personal profile data more tightly than any other network in this list, and it is worth understanding the shape of that before you plan a page around it.
What you get
- Posts from a company page you administer
- Article shares with their preview image and headline
- Reaction and comment counts
- Multiple company pages, if you run more than one brand
What it won’t do
- Personal profile feeds, including your CEO's. There is no route to it
- Individual employees' posts, which is what most 'employee advocacy' pitches quietly need
- Anything before partner approval, which LinkedIn grants on its own timetable
- Connection or follower lists of any kind
Setup
How to add a LinkedIn feed to your website.
Check your admin role
You need a page admin role on the LinkedIn company page. A super admin can grant it under the page's admin tools.
Authorise the organisation
Connect through LinkedIn and pick the company page. Personal profiles will not appear as options, by design.
Choose a layout that suits long text
LinkedIn posts run long. A list or testimonial layout keeps them readable; a photo grid truncates them to nothing.
Put it where it does work
A careers page, an about page, or beside a contact form on a B2B site. Rarely the homepage hero.
LinkedIn, in particular
Where a LinkedIn feed actually earns its place
This is the widget people install on a homepage and quietly remove three months later. It is also genuinely excellent in two or three specific places, which is worth being precise about.
- A careers page, where recent company activity answers 'is this place alive and growing?' better than any copy you could write
- A B2B about page, where a prospect is checking whether you are real before they book a call
- An investor or partner page, where cadence of announcements is itself the signal
- Less good on a consumer homepage, where nobody arrived hoping to read a company update
Install guides
Works on the site you already have.
The embed is one script tag and one element, which every builder that allows custom HTML accepts, and it renders in its own shadow root so your styles and ours never collide. Each guide shows where the paste box lives.
No. LinkedIn does not expose personal profile posts to third-party tools at all. Only organisation pages you administer are available, and that restriction is firm rather than a matter of tier or price.
That is the most-requested thing this integration cannot do, so it is worth saying clearly: individual employees' posts are personal profile content, and off-limits. What works is posting the highlight from the company page and feeding that.
Their partner programme reviews applications on a slower and less predictable schedule than Meta or Google. We would rather tell you that than post an optimistic date.
Article shares arrive with their headline and preview image, which is usually what you want on a careers page. The headline does the work and the click goes to the full piece.
More networks
Other feeds people build.
Every network compared side by side, including what each one demands before it will hand anything over, is on the social media widgets overview.
Twitter (X) widget
Public posts from any account, a hashtag, or mentions
Facebook widget
Page posts, photo albums and community mentions
RSS widget
Articles from any blog or publication feed
Build your first wall today.
Start on the free plan with the sources that are ready now, and add LinkedIn the day it opens.