Google ReviewsAvailable now
A Google Reviews widget where it closes the sale.
People trust reviews they can see more than claims you make about yourself. The reviews already exist on your Maps listing. The only question is whether a visitor has to go looking for them, or whether a Google Reviews widget puts them on the page where the decision happens.
Google Reviews works today. It reads the public listing with a key on our side, so there is nothing to verify and nothing for you to authorise. Read the section on the five-review ceiling before you plan a page around it.
Reviews want room to be read. This layout gives each one its stars, its name and its date, and resists the urge to tile them like photographs. With five to work with, that room matters more than it would at forty.
What Google Reviews hands over
What a Google Reviews widget can show
Google Reviews is the odd one out here. It is not social content, it is testimony, and it comes with one hard limit that shapes every decision you make about the page.
What you get
- Star rating, review text, reviewer name and the date it was left
- The reviewer's public Google profile photo, when they have one
- The running average and the total number of ratings on the listing
- Any business with a Maps listing, whether or not you have claimed it
- A link back to the listing, so a sceptical visitor can check
What it won’t do
- More than five reviews per place. This is a ceiling set by Google, not a page size, and there is no way to page past it
- Which five you get. Google picks them as "most relevant" and does not accept a sort order
- Ratings left without any words, which are filtered out because a wall of bare stars shows nothing
- Your replies as the business owner, which live in a different API with its own approval process
- Reviewer email addresses or any contact detail
- The ability to delete one you dislike. You can hide it from your wall, not from Google
Setup
How to add a Google Reviews feed to your website.
Find your listing
Pick Google Reviews in Sources and start typing the business name, or paste a Google Maps link. Suggestions show the address underneath so you can tell two branches of the same chain apart.
Confirm the place
Choose it from the list and the reviews come across immediately. There is no claiming step and no verification: this reads the same public listing anyone sees on Maps.
Choose what qualifies
Approve individually, or auto-approve and hide the odd one. Read the section below before you decide to show only the five-star ones.
Place it where the decision happens
A reviews block earns its keep next to a price, a booking form or an add-to-cart, not on an About page nobody visits.
Google Reviews, in particular
Google returns five reviews, and chooses them itself
This is the single most important thing to know before you design the page, and the thing most reviews widgets are quiet about. The Places API returns at most five reviews for a place, Google decides which five, and there is no pagination, no sort parameter and no workaround. Plan the page around five good ones rather than a scrolling wall.
- Design for five. A compact block beside a price reads better than a grid built for forty that renders five
- The average rating and the total count come through separately, so you can honestly say "4.8 from 213 reviews" while showing five of them
- The five can change between syncs, because Google reranks by its own idea of relevance. A review you liked may drop out
- Refresh is capped at once a day, deliberately. Reviews change a few times a year and the Places calls that carry them are billed at an enterprise rate
- Showing only five-star reviews while presenting an average is misleading, and regulators have taken an interest in exactly this practice. Filter for relevance if you must, do not filter to manufacture a rating
- Review structured data about your own business, on your own site, will not produce star rich results in Google. Their guidelines exclude self-serving review markup. Anyone promising you stars in search from a reviews widget is selling something
Install guides
Works on the site you already have.
The embed is one script tag and one element, which every builder that allows custom HTML accepts, and it renders in its own shadow root so your styles and ours never collide. Each guide shows where the paste box lives.
Because that is all Google's Places API returns for a place, and it has been that way for years. It is a ceiling rather than a page size: there is no pagination parameter and no way to ask for the next five. Any product showing you hundreds is either using a different, gated API or scraping.
No. This reads the public listing that anyone can see on Google Maps, so it works whether or not you have claimed the profile. Claiming it is still worth doing for other reasons, but it is not a prerequisite here.
No, and be sceptical of any widget that says it will. Google's structured data guidelines specifically exclude self-serving reviews, meaning reviews about your own business hosted on your own site. The value of a reviews widget is on your page, persuading the person already reading it.
You can stop it appearing on your website, yes. You cannot remove it from Google: only Google can, and only if it breaks their policies. Note that hiding every critical review while showing an average rating is the practice regulators are least fond of.
Once a day, and that floor applies on every plan including the fastest one. It is a deliberate limit rather than a missing feature: reviews change a few times a year, and the Places calls that carry them are billed at an enterprise rate, so polling every five minutes would cost hundreds of dollars a month per location to re-read the same five reviews.
Yes. Connect each place as its own source and a location page shows only its own reviews, while a homepage can pool them. Each place counts towards your plan's source limit, and each one carries the same five-review ceiling.
More networks
Other feeds people build.
Every network compared side by side, including what each one demands before it will hand anything over, is on the social media widgets overview.
Instagram widget
Posts, Reels and tagged photos from a professional account
Facebook widget
Page posts, photo albums and community mentions
LinkedIn widget
Company page updates and employee advocacy posts
Build your first wall today.
Connect Google Reviews from your workspace, pick a layout, and paste one line of embed code.