How do we handle a critical post about a speaker?

Decide the rule before the event, not during it. Most conferences approve substantive disagreement and hide personal attacks. What matters is that the moderator on shift knows the rule rather than having to invent it at 4pm.

Can sponsors get their own wall?

A feed filtered to posts mentioning them, shown on their stand, is a straightforward package to sell and costs you a feed rather than any extra work.

What do we do between sessions when nothing is posted?

Pinned posts hold the wall up during quiet periods, which is most of what pinning is for at a conference.

Conferences

A conference social wall for three days and six tracks.

A conference is not a big party — it is a scheduling problem with catering. A conference social media wall has to work across several days and parallel rooms, stay interesting on day three, and give sponsors something they can point at.

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Conference walls carry more text than a party wall — speaker quotes, session takeaways — so attribution matters and the layout has to stay legible with a caption on every tile.

A restaurant table set for dinner, two glasses of sparkling wine behind a basket of bread and a plated salmon starter.

Overhead view of two plates of sliced rare beef with lettuce, red onion, chilli and cashews on a weathered wooden table.

A wide restaurant interior with an open kitchen behind a counter, terracotta banquettes and copper extractor hoods.

Five people working on laptops around a large wooden table in a wood-panelled room, one wearing headphones.

A car body shell moving along an assembly line between orange robotic arms inside a brick-built factory hall.

12:41

An empty modern restaurant dining room with navy chairs, pale wood tables and floor-to-ceiling brass screens.

A historic brick and stone college building seen across a sunlit lawn, framed by mature trees.

Overhead view of an engineer measuring a small component with digital calipers over a set of technical drawings.

A hand holding three sticky notes reading Do, Doing and Done in marker pen, in front of a red office sofa.

What multiple days and rooms change

Everything difficult about a conference wall comes from duration and parallelism. A one-evening wall can be watched by one person; a three-day, six-track wall cannot.

Day three is the hard part

Posting peaks on the morning of day one and falls away. Pin the strongest posts so the wall keeps its best material visible, and re-seed with your own recap content each morning.

Parallel tracks need separate feeds

A single wall mixing six rooms is noise. A feed per track, shown on the screen outside that room, is the version delegates actually read.

Sponsors will ask what they got

Domain and source breakdowns on the higher plans give you a number rather than an anecdote when the sponsor report is due.

The moderation rota is a staffing decision

Someone has to hold the queue for every hour the wall is up. Across three days that is a rota, not a volunteer, and it should be in the run sheet.

Moderation across a rota

The risk at a conference is not one bad post — it is the twelfth hour of a three-day event when whoever is watching is tired.

Manual approval throughout, with the queue handed over explicitly at shift change
Agree a rule in advance for criticism of a speaker, because it will come up and you do not want to be deciding it live
Roles let a junior moderator approve without being able to unpublish the whole feed
Approval workflows on Business put a second reviewer between the queue and the screen for anything contentious

The wall as next year's sales page

A conference sells the next edition on the strength of the last one, and the wall is the only asset that captures the event as delegates experienced it rather than as marketing described it.

Keep the wall live on the event site after the close — it is the honest version of a highlights reel
Filter to speaker moments and put those beside the call for papers
Attendee posts are the testimonials that a request-for-quote page needs, already written
Nothing needs recollecting; the same feed changes layout and moves to a different page

Questions

Yes — a feed per track, each on the screen outside its room. They can share sources and differ only in which posts are approved into them, or be built from different hashtags entirely.

Build the wall before you need it.

Set it up on the free plan, seed it, and have it working long before anyone is watching the screen.

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