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RSS

An RSS feed widget for any feed, on any page.

RSS is the quiet one. No developer account, no review board, no rate limit negotiated with a platform — a URL and a layout. It is also the only source here that has never once broken because a company changed its mind, which makes an RSS widget the most durable thing you can put on a page.

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RSS works today and needs nothing from you but a feed URL. There is no key to obtain and no approval to wait for.

What it looks like

Articles are headline-led. A restrained grid with room for a title and a date beats anything that treats a blog post as a photograph.

A close-up of a welder in a protective helmet working on a metal pipe, sparks scattering across the frame.

Notes from the floor: what manufacturing taught us about brand consistency

An aerial view of a freight yard with two rows of articulated lorry trailers parked in a herringbone pattern.

Why we photograph every client’s premises before we design anything

A desk in a shared office with an external monitor showing code, hands typing on a laptop, and colleagues working at desks behind.

The brief is never the problem: on asking better questions in a kickoff

An empty lecture hall photographed from the back, rows of wooden tip-up seats receding towards the front.

What a college prospectus taught us about writing for people who are frightened

What a feed contains

RSS has been stable for twenty years, which is precisely its appeal. What you get depends on how generously the publisher fills their feed, not on what a platform has decided to permit this quarter.

What you get

  • Titles, summaries and links from RSS 2.0, Atom and RDF feeds alike
  • Publication dates, so ordering is reliable
  • A lead image, pulled from the enclosure, the media tag, or the first image in the content
  • Author names, where the feed bothers to include them

What it won’t do

  • Anything the publisher chose not to put in the feed — summary-only feeds give you summaries
  • Engagement counts, because RSS has no concept of a like
  • Content behind a paywall or a login
  • Feeds that no longer exist, which fail visibly rather than silently

How to add a RSS feed

  1. 01

    Find the feed URL

    Most blogs expose one at /feed, /rss or /atom.xml. WordPress, Ghost, Substack and Medium all publish one by default, usually without advertising it.

  2. 02

    Paste it in

    Add RSS as a source and give it the URL. It validates immediately — if the feed is malformed or unreachable you will know then, not a week later.

  3. 03

    Pick an article layout

    Articles want a headline, a date and a line of summary. A list reads far better than a photo grid for text-led content.

  4. 04

    Embed and forget

    New posts appear as the publisher publishes them, at your plan's refresh cadence.

RSS is also the escape hatch

The useful secret about RSS is that a lot of platforms still publish one even where their API has become expensive, restricted or closed. When a native integration is unavailable, a feed URL is often sitting there unadvertised.

  • Substack, Ghost, Medium and WordPress all expose a feed by default
  • Most podcast hosts publish one — it is how podcasts work at all
  • Many news sites and university newsrooms still maintain per-section feeds
  • It is the only source here with no dependency on another company's product decisions

RSS questions, answered

Neither. A feed URL is all it takes, which is why RSS is available now while several bigger names are still in review queues.

Other feeds people build

Build your first wall today.

Start on the free plan with the sources that are ready now, and add RSS the day it opens.

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