A Facebook feed widget for the page people land on.
For a lot of local businesses the Facebook Page is the most current thing they publish — opening hours, events, the day's specials — while the website quietly goes stale. A Facebook feed widget closes that gap by making the Page the single place you post.
Reading Page content requires a reviewed Meta app, the same review that gates Instagram. Both will open together.
What it looks like
Page posts mix long text updates with photo albums, so a masonry layout that lets tiles differ in height handles the variety better than a rigid grid.
Salt & Ember Northgate opens Thursday. We handled the identity, the menus and the room photography — go and eat something.
Studio open evening, last Thursday of the month. Bring work, bring questions, we will put the kettle on. No ticket needed.
Photographs from the Harbour Roasters bakery shoot. Six in the morning, which is roughly when bread looks its best.
Closed Monday for the bank holiday. Back Tuesday at nine — anything urgent, email rather than call and we will pick it up.
Closed Monday for the bank holiday. Back Tuesday at nine — anything urgent, email rather than call and we will pick it up.
Pages, not profiles
The distinction Facebook draws between a Page and a personal profile decides whether any of this is possible, and it trips up more people than any other requirement on this site.
What you get
- Posts from a Page you administer — text, photos, links and videos
- Photo albums, which often hold a business's best images
- Event posts, with their dates
- Reaction and comment counts at sync time
What it won’t do
- Personal profiles, entirely and permanently — there is no API for a friend's timeline
- Groups you are a member of but do not own
- Page Recommendations, which are a separate surface from posts
- Anything at all until Meta has reviewed the app requesting it
How to add a Facebook feed
- 01
Confirm you administer the Page
You need an admin role on the Page itself, not just a login that can see it. Check under Page settings → Page access.
- 02
Connect through Facebook
Authorise and pick the Page. If you manage several, each can be its own source.
- 03
Filter to what deserves a website
Not every Page post belongs on your homepage. Approve the announcements and the good photography; leave the rest on Facebook.
- 04
Embed once
The feed keeps itself current, which is the whole point — the Page is already where you post.
The stale-website problem this actually solves
Most small businesses do not have a content problem, they have a two-places problem. The Page gets updated because it is quick and it is where the customers already are. The website gets updated when someone remembers.
- Opening hours changed for a bank holiday — posted on Facebook, not on the site
- A new menu, a new arrival, a room refurbished — photographed and posted, never uploaded
- An event next week — an event post, and nothing on the events page
- A Page feed on the homepage means posting once and having both stay current
Facebook questions, answered
No. Facebook provides no API for personal profile content, and that is a deliberate privacy decision rather than a gap. You need a Page, which is free to create and is the right home for a business anyway.
Other feeds people build
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