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Live walls

A live social wall, and what that honestly means.

Every social media wall product uses the word live. Very few say what it means, so here it is up front: the wall polls your sources on a schedule, and the fastest schedule is every five minutes. That is not real-time, and for almost every wall it does not need to be.

A full-bleed band suits an unattended screen: few tiles, large, no chrome competing for attention at distance.
A restaurant table set for dinner, two glasses of sparkling wine behind a basket of bread and a plated salmon starter.
Overhead view of two plates of sliced rare beef with lettuce, red onion, chilli and cashews on a weathered wooden table.

Where the five minutes matters, and where it does not

Being specific about this is more useful than a marketing adjective, because it changes which situations this is right for.

Fine: a wall people glance at

A screen in a foyer, a band on a landing page, a wall at a reception. Nobody is timing the gap between posting and appearing, and a five-minute wall feels continuous.

Fine: multi-hour and multi-day events

Over a day, five minutes is invisible. The wall fills steadily and looks alive because content keeps arriving.

Not fine: a countdown or a reveal

If the moment matters to the second — a draw, a result, a launch countdown — a polling wall is the wrong instrument and you should not build the moment around one.

Not fine: promising instant appearance

Do not put 'post and see yourself on screen instantly' on the signage. Delegates will test it, and you will spend the afternoon explaining.

Moderation is the real latency

The polling interval is rarely what decides how long a post takes to reach the screen. A human is.

  • With manual approval, the wall is exactly as live as your moderator's attention
  • That is usually the right trade — an unmoderated public wall on a screen is a risk you only take once
  • Auto-approve on your own accounts is genuinely near-live, because there is no queue in the way
  • If speed matters more than safety for a specific wall, run that one from your own accounts only

Making a scheduled wall feel continuous

A wall feels live when it changes while you are watching, which is a design question rather than a polling question.

  • Order posts so newest arrivals land in a visible position rather than the bottom corner
  • Keep the tile count moderate — a wall of forty tiles hides the three that just changed
  • Pinned posts give the eye something stable, which paradoxically makes the changes more noticeable
  • Seed it early so the wall is never rebuilding itself from empty in front of an audience

Questions

Posts arrive on a polling schedule set by your plan: daily on the free plan, hourly on Starter, every fifteen minutes on Pro, every five on Business. Then moderation adds whatever time it adds. It is a fast-refreshing wall, not a real-time stream, and we would rather say so.

Related

Build the wall before you need it.

Set it up on the free plan, seed it, and have it working long before anyone is watching the screen.

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