Social media aggregators
A social media aggregator, and what each network will hand over.
Every aggregator promises the same feed on your website. What separates them is what the networks behind it will actually give up, and that is decided by nine different APIs rather than by the tool. This page covers what you get from each one, what it costs to read, and how to embed the result. The free plan needs no card.
What is a social media aggregator?
A social media aggregator is a tool that collects posts, reviews and videos from several social networks through their APIs, lets you approve or hide what it finds, and gives you one embed code that displays the result on your website. It is the thing that builds a social wall.
The word covers a wide range in practice. Some aggregators read one network well and call themselves a platform; others read twenty badly. The useful question is not how many logos sit on the pricing page but what each of those networks returns: an account feed, a hashtag search, ratings and review text, or nothing at all unless the account owner signs in. Those limits come from the platforms, so they apply to every tool in this category, including this one.
What you can aggregate, by network
Each page below covers one network: which account type it needs, what its API returns, what it refuses, and which layout suits the content. They differ more than the category admits, which is why they are separate pages rather than one list.
Instagram
In developmentPosts, Reels and carousels from an account you own. Hashtag reach is narrower than most pages imply, and the account owner has to sign in.
Google Reviews
Metered, Studio and upStar ratings and review text for a place, matched from Google's own listing rather than typed in by you. Reads without anyone signing in.
Twitter (X)
Metered, Studio and upAny public account, a hashtag, or mentions, with no sign-in. Mostly text, so it wants a layout built for words rather than a photo grid.
YouTube
Free planUploads and Shorts from any public channel, with view counts and durations, read with our own key so the channel owner does nothing.
Facebook
In developmentPage posts, not profiles or groups. The account type it demands is the part that surprises people, and it is worth checking before you plan around it.
LinkedIn
In developmentCompany page updates. Personal profiles are not available to any tool in this category, whatever a pricing page suggests.
RSS
Free planAny feed that publishes one, which covers blogs, podcasts, news and most content systems. The oldest option here and still the most permissive.
Bluesky
Free planAny public account, read with no key at all. Bluesky's public API answers anyone who asks, which is why it costs nothing to aggregate. Hashtag search is the exception.
Mastodon
Free planAny public account on any server. There is no central Mastodon to ask, so each account is read from its own server, and a hashtag from one server's view of it.
Which page you actually want
People arrive at an aggregator page wanting one of four fairly different things. The quickest way through is to say which.
| If you want to | The question behind it | Start here |
|---|---|---|
| Put one network on your site | What will this network give me? | The network pages above |
| Show several networks together | What will it look like in place? | Social wall |
| Paste it into Shopify or WordPress | Where does the snippet go? | Website platforms |
| Work out what it costs | Which sources are metered? | Pricing |
What does a social media aggregator actually collect?
Whatever each network's API returns, which is less than the category implies and differs sharply by platform. An aggregator cannot hand you content the platform will not hand it, so the honest answer to what you can display is nine separate answers rather than one.
- Your own accounts are the easy case: connect once and posts arrive as you publish them
- Public accounts you do not own are readable on some networks and closed on others, and no tool can change that
- Hashtag and mention search is the most restricted, shortest-lived and most expensive thing in this category
- Reviews are a different shape entirely: ratings and text matched to a place, not posts on a timeline
- Anything from a private account stays private, which is the boundary rather than a limitation to work around
How do you put an aggregated feed on your website?
Connect the accounts, decide what qualifies to appear, choose a layout, and paste one line of code. The embed is a script tag and an element, so it works anywhere you can add custom HTML, with no plugin to install and nothing to re-upload when you post.
- Connect sources first, because every later decision is easier with real posts in front of you
- Set moderation deliberately: auto-approve suits your own accounts, hand-approval suits anything strangers can reach
- Pick the layout for where it sits, since a product page and a lobby screen want different things
- Paste the snippet once, and the feed keeps itself current from then on
Do you need an aggregator, or will native embeds do?
If you want one timeline from one network and are happy with that network's styling, its own embed is free and fine. An aggregator earns its place when you need more than one source in a single view, or control over what appears, or a look that matches your site rather than the platform's.
- One network, no moderation, platform styling acceptable: use the native embed and keep the money
- Several networks side by side: native embeds cannot do it, because each one renders its own island
- Anything a stranger can put on your page: you need approval before it appears, which native embeds do not offer
- A look that matches your site: native embeds bring the platform's typography and chrome with them
What does a social media aggregator cost?
Nothing to start here. The free plan runs one feed on one website with two free sources and no card, which is enough to prove it on a real page. Paid plans add feeds, sources, faster refresh and remove the badge.
- Most sources are unmetered: connect them and the only limit is how many your plan includes
- X and Google Reviews sit in a separate metered slot, where each post collected draws on a monthly allowance
- Refresh cadence comes with the plan rather than being bought separately, and it is usually the line that decides which tier fits
- Views are counted once per viewer per day rather than per page load, which matters when the wall sits on several pages
Social media aggregators, answered
The aggregator is the tool that collects and curates; the social wall is what visitors see. One aggregator can output several walls, in different layouts, on different pages. If the display interests you more than the collection, the social wall page covers that side.
This one has a free plan that does not expire and needs no card: one feed on one website, two free sources, and a daily refresh, with a small Vitraz badge on the widget. It is a plan rather than a trial, so it can run on a real site indefinitely.
Yes, and it is the usual reason to use an aggregator at all. Mix Instagram with Google Reviews and YouTube in one wall, or keep a separate feed per page. The layout decides how a mixed feed reads, since reviews and photographs want different shapes.
It depends entirely on the network. RSS, YouTube, Google Reviews, Bluesky, Mastodon and X are readable from a public handle with nobody signing in. Instagram, Facebook and LinkedIn need a sign-in from whoever owns the account, which is a platform rule rather than ours.
On a schedule set by your plan, from daily on the free plan to every few minutes at the top. Unmetered sources run at the cadence the plan advertises. Metered sources are paced against what is left of the month's allowance, so a busy hashtag cannot exhaust it in two days.
Yes, and none of them need a plugin. The embed is one script tag and one element, which every builder that allows custom HTML accepts. The integration pages walk through where the paste box lives in each one, since that is the only part that really differs.
The widget loads after your own content rather than blocking it, and renders into a shadow root so its styles cannot leak into your page or yours into it. Posts are served from our side rather than fetched live from each network on every visit.
Keep reading
Build your first feed today.
The free plan connects a source, renders every layout and gives you the embed code. No card, no expiry.
Start free